Farmers State Bank of Yale Rebrands Image

February 28, 2014 — Yale, IA: The oldest bank in Guthrie County just got a facelift. Farmers State Bank (FSB) in Yale may be about 100 years old, but it’s trending with online banking, mobile deposit, social media and a brand new look. FSB has replaced the age-old tractor with an Ag based shield. This shield represents FSB’s dedication to new technology, customer service and security. The bank’s new tagline is “Growing Trust. Building Community.” “Our rebranding initiative parallels our launch of the FSB mobile app. We have been taking strategic steps to make banking…

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